Coke Zero
audience is anybody who loves coke and wants to be healthy
They used alittle bit of humor and a "celebrity" troy polamalu. the slogan is that coke zero taste the same as regular but is heatlhier. It was a remake of on old coke commercial that the company coke didn't want coke zero to steal. i think thier message was successful.
pepsi Max
audience is guys, "the average joe"
they used some homor and some action, the slogan and message is that men could take anything (note that the men in the commercial take some bad punishment) but theycouldn't take the taste of cola now pepsi max is for guy (manly men)
Bud light
audience is working people, i think the audience is the average middle class citizen
they used some humor at the end to grasp your attention. the message it that bud light is so good the "drinkability" that the company is trying to save some money but they don't want to stop buying the bud light even though it does make sense and when somebody brings up that they sbould stop buying budlight he gets thrown out of the building. i think it was affective in getting its message out there
Monster.com
audience Is
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